So you use CBD for anxiety and/or pain. You probably use a tincture or roll-on. You also like jelly beans. They taste good and they are easy to pop in your mouth for a sweet little treat. Well, guess what? The Jelly Belly jelly bean company has taken a big step forward and is launching CBD infused jelly beans!
David “Candyman” Klein, the man responsible for the creation of the Jelly Belly’s jelly beans in 1976, announced the founding of a new company that will offer the CBD treats in 38 flavors.
Spectrum Confections is the name and the company will be an online company that means you will have to order these treats.
How Will They Sell This Legally?
The company tests each recipe to ensure that the correct amount of cannabidiol, or CBD, is added to each bean. Every bean is infused with 10 milligrams of CBD, and Spectrum Confections does not process CBD with a higher content than .3 percent, the company has said.
Customers eighteen and older must provide their own IDs, along with a lab report so the company can make sure they are “compliant with laws in handling your product.” The website says that orders are processed within two weeks.
Vendors have been selling the CBD infused beans for about $2 each, according to Spectrum Confections. The company will only process bulk orders with a minimum of 800 beans and are currently sold out as of this article.
“Due to recent media attention, our inventory has been depleted,” Spectrum Confections announced.
CBD is a booming industry and it is spreading everywhere rapidly. Jelly beans are just the latest innovation to infuse the wonderful, magical substance. More and more companies are infusing classic food products with cannabis oil as the CBD market continues to grow. The broader CBD market, which includes food, is expected to hit a whopping $22 billion by 2022.
Now although there are regulatory questions around CBD in food and beverage products, the recent passage of the farm bill has provided more clarity for hemp and CBD-infused products. The Big Food industry is keeping a close eye on the trend, while smaller companies have pounced on the opportunity by already putting products on the market. Increasingly, more consumers have expressed an interest in trying the ingredient.
According to a study from A.T. Kearney, 41% of Americans are willing to try recreational cannabis in foods such as candy and packaged foods.
Why is Klein Selling CBD Infused Treats?
Klein’s experience with jelly beans should help him with this new endeavor. After selling the trademark to Jelly Belly, the “Candyman” has been trying to find his way back into the industry. He may have just done so. When his wife fell down recently in Colorado, Klein said she was in “tremendous pain” until they were able to get her CBD edibles. Apparently, that is something that they felt that helped her tremendously.
Although Klein isn’t making any health claims about his product, he did say that his wife’s incident made him want to create a product with CBD to help other people. Given Klein’s history with jelly beans and growing consumer fascination with CBD, the candy should be a hit. And boy is it a hit so far! They are already sold out online in a very short time!
Just after its recent launch of the CDB jelly beans, Spectrum Confections sold out of its initial production. The company is waiting for more ingredients to come and then it will offer the jelly beans for sale again on its website. Spectrum Confections is selling the jelly beans in bulk online and the price depends upon what each batch of CBD costs them. The price will fluctuate lightly here and there.
Klein said he has seen more people willing to try cannabis-infused products since the farm bill and has been highly encouraged by interest so far. The business is getting a ton of phone calls from people interested in the jelly beans, he said.
“I’ve never seen anything like this,” said Klein. “Part of it is people want more CBD, but part of it has to be the fact that I created Jelly Belly so I have credibility.”
When Klein first sold Jelly Belly off, he reportedly signed a 20-year non-compete clause. Klein also has headed up an online business called Candyman Kitchens that sells gimmicks such as candy sand and blood. He also started a Kickstarter campaign to launch coffee house jelly beans.
This market is not just relegated to jelly beans or candy. Cannabis-infused food and drinks have captured the interest of larger companies, too. Canopy Growth, received a $4 billion investment by Constellation Brands (who owns Corona as well as other beer brands) last August.
Molson Coors Brewing, which has a controlling interest in HEXO, formerly known as Hydropothecary, is working to develop non-alcoholic, cannabis-infused beverages for the Canadian market. And in December, Tilray entered into a joint venture worth $100 million with AB InBev to develop non-alcoholic drinks with CBD and THC. Even Coca-Cola has reportedly looked into penetrating the market, but Coca-Cola CEO James Quincey has downplayed getting into the market anytime soon.
If the interest and sales continue for Spectrum Confections, other companies surely will be looking to follow suit and put CBD into their products. In 2017, New Frontier Data estimated the entire U.S. CBD industry rose nearly 40%, growing to $367 million in sales, with further growth expected in the coming years.
“This year, growth is going to be tremendous,” Klein said. “I’ve been in the candy business for 45 years, I’ve never been more optimistic of anything that I’ve ever done.”
Klein knows a good thing when he sees it. And he’s not the only one. It doesn’t take a rocket scientist to see that not only does CBD work for people, but it has a strong interest as well. While CBDipedia has yet to partner with Klein and the Spectrum Confections brand, it does offer edibles of a different kind that you can try to help in alleviating your pain, anxiety and more. CBDipedia is your one-stop all-in-one CBD, CBD oil, hemp oil superstore.
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