Count David Crosby among the famous musicians jumping into the legal weed business, and, like Willie Nelson, Crosby’s interest goes beyond getting high to the benefits of CBD.
According to Benzinga, Crosby, the co-founder of Crosby, Stills, Nash & Young and the Byrds, is pursuing a cannabis licensing opportunity tentatively called “Mighty Croz.”
“I figure, why not put that on the front of a pot package? If you’re walking into a dispensary and you see my face smiling up at you, you’re likely to try it. And that’s a good thing,” the 77-year-old says. “I’m going to approach it from the highest level. I’m going to market and advertise my brand a level to people who are intelligent and have sophisticated taste.”
Mighty Croz will be a recreational marijuana brand. But Crosby also sees big potential in CBD.
“As much as people just want to get high, I think you’re going to find that CBD — once it’s refined, concentrated, packaged and marketed — is going to become a hugely successful painkiller,” he says.
Crosby isn’t the only music icon with an interest in the weed business. Nor is he the first to spot the potential for CBD.
Willie Nelson recently launched Willie’s Remedy, a CBD-infused coffee, to join his Willie’s Reserve marijuana brand.
According to Spectrum:
Known as “Willie’s Remedy,” it is a CBD-infused coffee, set to launch in Colorado in September of this year. The whole bean, small batch brew is infused with full-spectrum CBD oil derived from American sourced and organically grown hemp. Each 8-ounce cup of coffee features 5 mg of CBD.
“It’s two of my favorites, together in the perfect combination. Like coffee, cannabis is a plant that works for me,” said Nelson.
The Willie’s Remedy brand will continue Nelson’s effort to make beneficial plant products more accessible and better understood as supplements to a life well lived. CBD, or cannabidiol, is a cannabinoid found in cannabis plants. CBD is non-intoxicating, yet offers some of the beneficial effects associated with cannabis. All Willie’s Remedy products will be free of THC, the compound in cannabis responsible for the euphoric high.