CBD is definitely having its moment in the sun, thanks to the benefits the compound is believed to bestow upon users.
In one recent development, former Denver Broncos running back Terrell Davis has teamed with Defy on a CBD-infused sports drink. The two-time Super Bowl champion tells The Street his own experience led him into the business.
“I was on anti-inflammatories for many years for not only pain and joint discomfort but for my migraines. And we all know that the long term effects of being on anti inflammatory medicine is not good. So what we want to do is sort of an all natural solution to the problems that has been in professional sports for a very long time. I myself personally understand the effects of it. I’ve been on CBD for well over a year now and I can tell you that my body feels great. I have no more inflammation in my body, my knee, and my joint pain is gone. My migraines, I haven’t taken migraine medicine for over a year,” Davis says.
Davis’ experience is common. Researchers are finding plenty of benefits to CBD. ” CBD engages with the endocannabinoid system in many organs throughout the body, helping to reduce inflammation systemically. The therapeutic potential is impressively wide-ranging, as inflammation is involved in a broad spectrum of diseases,” according to Conscious Lifestyle Magazine
And that’s very good for business, according to The Boston Globe. The Globe reports:
Following approval of the 2018 federal farm bill, the American hemp CBD market alone is projected to reach $20 billion by 2020.
Kevin Liebrock, chief operating officer of Bluebird Botanicals in Colorado, which makes CBD oils, capsules, and pet products, said the legislation drastically changes the industry. “We will see CBD products becoming a staple at nearly every major retailer in the country, and our industry’s already exponential growth will become parabolic.”